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Social Responsibility

Corporate Social Responsibility

Our objective is to align our values and our business practices with a sense of connection to the environment and giving back to the communities we live and work in.

CSR Policy

We are committed to principles of accountability, transparency, ethical behavior, respect for stakeholders' interests, respect for human rights and adherence to the law

Strive to be an employer of choice by providing a diverse work-place in which all employees are treated fairly and with respect and can realise their full potential

Aim to protect the natural resources and biodiversity under our influence and ensure that all potential adverse impacts of our operations on the environment are identified and managed

Adopt fair operating practices in all business dealings

Treat our guests with respect and ensure that we offer them products and services which provide the best possible value

Involve communities in the vicinity of our properties and seek to put in place initiatives that help those communities develop

Our Initiatives

Plan BEE(Since 2013)

Launched in 2013, the objective of this programme is the conservation of natural biodiversity in a bid to save the Asian honeybee (Apis Cerena) from extinction and provide an extra source of income for rural communities.

Since its inception, the programme has expanded to a new community each year. Start-up tools are provided to villagers and local schools and the honey harvested is then reintroduced to our supply chain, both at our own property and sister brands. This ensures that we are able to continue supporting the local community and aid in sustaining the project.

Fin Free (Since 2013)

Part of the global shark 'fin free' conservation movement, Fin Free Thailand is a nation-wide campaign to raise awareness on the serious health risks associated with consuming shark fin and the environmental impacts of harvesting

Hotels participating in the campaign are included in a Blue List and lead the way for others to improve their policies on sourcing sustainable seafood.

For more information, click here

ChildSafe(Since 2016)

Created in 2005, the ChildSafe Movement sets to protect children and youths from all forms of abuse and prevention from engaging in dangerous behaviors while influencing all tiers of society to create a positive environment.

We proudly entered a collaboration agreement with Friends-International in 2016 for all our properties in Thailand to become a supporter of the movement, a practice in line with the UN Convention on the Rights of the Child.

For more information, click here